Confidence for Every Stage of Your Launch.
You’ve secured the right partners—your engineering firm, marketing agency, or sales organization are lined up and ready. Now, make the most of every opportunity by ensuring each detail gets the attention it deserves.
With experienced oversight on your side, you’ll:
Gain peace of mind, knowing every challenge is anticipated and managed before it grows.
Keep every contractor aligned with your vision and priorities.
Accelerate your path to market with fewer setbacks and more confidence at each milestone.
Free your team to focus on innovation and growth, trusting that delivery is in expert hands.
Fractional Client-side Oversight
I provide part-time executive oversight services to medical device companies engaged in critical contractor-led projects, serving as your independent advocate to ensure contractors deliver on time, on budget, and to specification while identifying risks before they become show-stopping problems.
Product Development Oversight
Ensures that the most important elements get the most thought;
Encourages use of accepted standard solutions over costly innovations;
Keeps the user experience front and center in subsystem design choices;
Uncovers risks at the intersection of subsystems, specifications, and regulatory requirements;
Mediates the natural friction between client and vendor in medical device innovation projects;
Bridges geographic and cultural gaps in globally-distributed teams.
Go-to-Market Oversight
Keeps all stakeholders and activities aligned to the same view of the market landscape, target customer profile, and launch sequence;
Speeds communication between technical, marketing, sales and service teams;
Maintains the discipline of a controlled spend rate and data-driven decisions;
Reinforces compliant sales execution and CSO accountability;
Offers an arms-length perspective on what to continue and what to rethink.
About Me
My name is Vivek Balasubramanyam and I’ve worked in the US medical device industry for over 20 years. My career has spanned technical and commercial roles in small startups and large companies like Abbott and Pfizer. I have built teams, launched products, sunsetted old technology, and led pivots and turnarounds.
I now provide fractional services for the situations where my unique expertise is needed. I help companies across the US and Canada, but have a special affinity for those based near my new home of North Vancouver, BC.
My areas of speciality include respiratory diagnostics, diabetes, infectious disease diagnostics, digital health, direct HCP sales, US and International distributor management, contract sales organization management, HCP market segmentation, and consumer/OTC product design.
You can find details of my past full-time experience on LinkedIn.
My Services
Product Definition, Marketing, and Technical Requirements
Technical Feasibility
Industrial and UX Design
Design Control and Risk Management
Device Development
Firmware & Software Development
Cybersecurity Risk Management
Verification, Validation, Clinical Trials
Go-to-market Planning
Marketing Strategy
Campaign Planning and Execution
US Launch
Global Launch
CSO and Distributor Setup
Sales Training
Project Rescue
